Heritage Privacy Policy
Any information that you provide to us is personal, private, and valuable. When you choose to provide us with
information, we realize that you trust us and expect us to act responsibly. Our policy is that the information you
provide will be used to better serve you.
As we update and expand our services, this privacy policy will change to better serve everyone. Check back
periodically for updates and feel free to contact us at any time with questions or suggestions regarding
this policy.
If you have questions or concerns regarding this statement, you should first contact
Heritage by either e-mail (Webmaster@HA.com )
or writing us at the following address:
Heritage Auction Galleries
3500 Maple Avenue, 17th Floor
Dallas, TX 75219-3941
What personal information do we collect and why?
How does Heritage use your information?
With whom does Heritage share your information?
What are cookies and how are they used?
What security measures are in place to protect your personal information?
Reviewing and changing your information
What personal information do we collect and why?
We collect any and/or all of the following, depending on what particular form you fill out. Our surveys and
contests collect your name, e-mail address, address, telephone number, and information about your collecting
and selling habits and interests. Our free e-mail notices require only an e-mail address. Our registration for
participating in online auctions collects your name, e-mail address, address, telephone number, and a valid
credit card, eCheck or other validation method.
We automatically record your IP address, session duration, transaction data, the order and addresses of the pages you
visit, and in most cases the data that you enter on those pages. We use all of this information to improve the
navigation, functionality, and general service that our website provides.
How does Heritage use your information?
Heritage researches our customers' usage patterns and demographics based on the information provided to us
during their experiences on our Website. We do this to better understand our customers' needs and enhance
our service. This information is compiled and analyzed for internal use.
Registration qualifies user as a Heritage customer and regardless of any regulation to the contrary agrees,
until this consent is revoked in writing, that Heritage may from time to time contact user concerning sale
and purchase opportunities available through Heritage.
With whom does Heritage share your information?
All information is held in confidence by Heritage. Any information disseminated to parties external to
Heritage is anonymous in nature - for example: the prices realized for a particular auction may include
the price paid for a lot.
What are cookies and how are they used?
The internet browser that you use to view our site allows a small file called a "cookie" to be saved on
your hard drive. This cookie enables our Web server to recognize you as a first-time or repeat customer
and may include information such as your User Name so that you do not have to re-enter it every time you
visit. We also use cookies to provide customized and personalized services to you. Your browser does allow
you to turn off or warn you about cookies from our site and from any other Websites. Cookies do not allow
us to know anything about your surfing habits on other Websites. They simply tell us about your surfing
habits on our Website.
How do we ensure the protection of your personal information?
Heritage maintains reasonable physical, electronic, and procedural safeguards to protect the security and
integrity of all Personal Information provided to us.
Heritage limits access to personal information about you to those employees who we reasonably believe need
to come into contact with that information to provide products or services to you in order to do their jobs.
In the interest of privacy and security, we automatically expire your session when a specific period goes by
without activity. Heritage takes reasonable precautions - including administrative, technical, and physical
measures - to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access,
disclosure, alteration, and destruction.
Reviewing and changing your information
Heritage has safeguards in place to keep your personal information accurate, complete, and up to date for the
purposes for which it is used. Naturally, you always have the right to access and correct the personal information
you have provided. You can help us ensure that your contact information and preferences are accurate, complete,
and up to date by going to your MyProfile page.